Topshop has done it again

The super brand that is Topshop has done it again with their genius and innovative ways of marketing, branding and unique selling tactics with their new 'Secret Store', which is an online store selling one off hand crafted pieces of clothing and jewellery, produced by designers such as Meadham Kirchoff, Pamela Love, Maria Francessca Pepe, Michael Van Der Ham among others. I love the graphics and design of the whole thing, it truly does make you feel like you are entering into a secret...

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