31/07/2012

Free People To Launch In Uk...

The feminine and artsy American clothing brand, Free People is set to cross the pond and launch in UK stores, later this year. Owned by clothing retailer giant, Urban Outfitters and with supermodel extraordinaire, Karlie Kloss as their newest campaign cover girl, it really is exciting news for us Brits! 

The brand originated in the heart of Pennsylvania, and now has three wholesale showrooms in New York, Chicago and and L.A, and sells in over 1000 specialty stores around the world. 


Images from the July lookbook courtesy of Exposure PR

Free People compromises a free spirited, girlish but sophisticated, wholesome vibe handwriting, catered towards it's customer profile; 'a 26-year-old girl, smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic. A girl who likes to keep busy and push life to its limits, with traveling and hanging out and everything in between.'
Editorial images from the January lookbook

To envisage an idea of Free People's style, think Urban Outfitters but with a softer, more delicate approach, floaty floral dresses, subtly distressed denim, boho feather headresses, intricate embellishments and chintzy vintage prints with a token sequin cocktail dress thrown in for good measure. Alternatively...go check out their website here and let the clothes do the talking...

Some screen shots of the artistically styled collections available online, including 'American Beauty', 'Back to the Garden' and 'Chinoiserie'.

What are you coveting from the latest collections?

2 comments:

  1. I love Free People...they have super fun clothes and always unique!
    XOXO

    http://www.princessmartha.com

    http://www.facebook.com/princessmarthablog

    ReplyDelete
    Replies
    1. I know it will be very exciting to have stand alone stores in the UK!! x

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