Lana Del Rey For H&M Ad Campaign

I am quite in love with Miss LDR, despite her depicted moodiness, and find her collaboration with H&M simply a perfect combination. I love these simple yet classic images shot by the Dutch photographer duo, Inez and Vinoodh. I think Lana makes the perfect face for the new collection of "modern and feminine" pieces, with a "soft attitude". I am especially in love with the mint green cosy knit in the last image and cannot wait to get shopping the collection! 
What will you be snapping up from the collection?

Check out the sultry songstress' H&M video commercial, singing a cover of 'Blue Velvet' by Bobby Vinton. 

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