13/07/2013

Ted Baker A/W 13 Fashion Show: Take the Scenic Route

On Wednesday 10 July, I had the great privilege of being invited to attend the Ted Baker A/W 13 catwalk show which was held at the impressive Clerkenwell landmark, The Farmiloe Building. It was the perfect setting for the vintage railway station theme for the collection, with it's industrial open air layout, exposed wrought iron beams and aged paintwork. Upon entering the location, my fellow blogger friend Alexandra and I were greeted by a friendly, head to toe Ted Baker clad PR, who ticked us off the guest-list and pointed us in the direction of a dusky, smoky tunnel where we proceeded to walk through to the sound of a guitar being played by a "busking" character. Instantly the scene was set from that moment, and even more so once we stepped into the centre of it all. 


I felt like we had been transported back to the 1940's, what with the carefully thought out styling of old suitcases stacked upon each other and piled onto brass luggage trollies, authentic dress mannequins donning top hats and a penny farthing thrown in for good measure. There were large images of the A/W 13 campaign dotted around the venue, clearly showing the vintage train journey theme.



After a quick mingle and a few sips of the refreshing kiwi, lime and mint flavoured Firefly drinks on hand, we followed the impeccably dressed crowd up through the many twists and turns of the old building, each little room and alcove adorned with shoes and accessories from the collection and 'Ted' mannequins pointing us in the right direction, until we reached the catwalk and Alexandra and I took our seats front row. The backdrop for the show was a picturesque image of a train track leading into the distance, along with the words 'Take the scenic route' and each side of the runway was lined with a smattering of Autumnal leaves, creating an enigmatic and authentic mise-en-scene.

I don't usually feature Men's fashion on here, as I am a true girly girl and Womenswear is forever where my heart will lie. However, I wanted to include just a few of my favourite looks from the show, as there were some really suave pieces shown with perfect colour coordination and the styling was just spot on. I especially loved the first outfit above with the spot print blazer and yellow satchel (I have a real love affair going on with yellow at the moment...). 
The inspiration behind the Menswear was taken from the Belle Époque, focusing on strong detail and an air of timeless elegance. Key features were notably the clashing intricate prints, sateen shirts, jacquard, velvet blazers in rich jewel tones with matching bow ties and patterned collars shown under wool mix sweaters. 


I was truly impressed and inspired by the Womenswear collection, and found myself mentally bullet pointing which items would be first on my wish list, sans baby bump come September. The collection began with an array of colour popping matching dress and jacket combinations, which were followed by a selection of tailored pieces in Autumnal hues, a splash of neon and leather. The rest of the collection featured opulent fur collar detailing on luxurious tweed swing coats, leather panelling, decadent geometric patterns and plush velvet on co-ords and mini dresses, all encompassing the needs of the modern and ladylike Ted Baker woman.


 I love the juxtaposition here of the sumptuous velvet jackets mixed with a pair of chic-geek glasses and killer heels.
 In love with this colour coordination and mix of textures.
 A beautifully created update on conventional Autumnal hues with splashes of violet and bright burnt orange.
 This champagne coloured jacquard suit, black devore jacket and plum jacket with the collar detailing, are almost too beautiful to be Menswear!



The show began to come to a close with some stunning evening-wear, in the shape of shimmery brocade and lace prom dresses with embellished boxy jackets draped over shoulders, metallic twinkly shift dresses, silk patterned maxi dresses and long line evening dresses with sparkling jewels adorning the necklines. 
I absolutely loved these patterned jacket and trouser coordinates, all teamed with a matching sleek stiletto heel. The cute train conductor hats just finish the styling off with a fun and quirky twist, and look so effective all together.



The finale was a beautiful collection of prom style dresses and tuxedos, with the models walking down the catwalk in couples carrying vintage looking lanterns, accompanied by a soft love song in comparison to the mix of authentic 1940's music and modern hits played previously. 
Alexandra and I sat front row for the show.

What I'm wearing: Yellow asymmetric sleeved shift dress & floral statement necklace: both Zara, handbag: Calvin Klein, rings: Vintage.


 Beautifully styled static collection of both Men and Womenswear shoes and accessories, using more vintage suitcases and antique looking glass cabinets for display.



A rather blurry instagram snapshot I found of little old me on the Frow, glued to my SLR...

Thank you to the talented team at Ted Baker for inviting me and putting on a fantastic show! I look forward to seeing next season's collection already and what the creative concept will be next time...

Have a nosy on my Instagram thread and Twitter feed to see a few more pics from the day, and feel free to follow me using the buttons on the top left of the blog to keep up to date with my adventures, outfits and everyday ramblings.

Watch the show from the official blog here and see if you can spot me snapping away on the front row... (I'm the one in the bright yellow - kind of hard to miss!) 

Does anyone have a favourite piece from the collection? 

12 comments:

  1. Wow! I'm sure the show was great-
    Love your necklace.

    Www.fashionofad.blogspot.gr

    Xo xo
    Olie

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    Replies
    1. Thanks sweetie - it was pretty fabulous, the Ted team did well! x

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  2. Wow, this looks like so much fun! Love all the pictures.
    Spider Leg Lashes xo

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    Replies
    1. It was a pretty fun day! Thanks for commenting :) x

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  3. Hi Maddie! Wow amazing pictures. The show must have been great. I would have love to be there as well. :)

    xoxo

    JOIN MY WORLDWIDE GIVEAWAY HERE
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    Parisian Fairytale

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  4. What a wonderful themed show, I love the way it is presented. I can see you looking fab in ted baker! you have such a classy and fun style x

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    Replies
    1. Ah thank you for your sweet comment Christina :) it was presented beautifully yes - you can tell a lot of thought went into it! xx

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  5. Oh wow, oh wow, oh wow! This looks so cool! I love it.
    xo
    styleontheside.com

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  6. Wow, what an amazing theme for a show. Thats how they should be done! Looks like a great collection, but I will admit, I think I am more in love with your outfit. That dress is fabulous. Love the blog too! Xx
    www.heroineinheels.com

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    1. I know it really is isn't it! I would love to see more 'styled' shows. aww you're too kind Laura thank you! It was a great Zara find in the sale :) xx

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