The Girl From Ipanema...

I received these lovely sandals from Ipanema and I was pleasantly surprised at how comfy they were! They are perfect for wearing on the beach or at a festival (weather permitting!). I love embellished footwear for the Summer, but never want to wear my pretty sandals on the beach when on holiday for fear of ruining them, so often just buy a cheap throw away pair of basic flip flops for that purpose. These beauties, however, make the perfect compromise: soft, rubber soles which are beach/ sea friendly, with gorgeous embellishment making them a much more glamorous choice than your bog standard plain flip flops. These will definitely be my sandal of choice when going away now, and the nature of the durable material means they will be long lasting and I won't have to keep buying throw away pairs every time I have a holiday planned. 

Check out Ipanema's website for variations in colour of these - there is a pair with lovely green embellishment instead of the neutral tones, and they stock a wide variety of styles, including wedges for a more glamorous beach look, as well as Men's & Kids styles and the new stylish Gisele Bundchen range.

What I'm Wearing:

Sandals: *Ipanema, Maxi: Topshop, Lace waistcoat & necklace: Primark, Top: Vintage, Sunglasses: c/o Accessorize.


My Style: Festival Fever

To kick off the beginning of Glasto, I thought as I won't be attending I would get into the festival spirit anyway and pull together an outfit worthy of wandering the muddy fields. Personally I feel there are 3 things that you can't go wrong with for festival dressing: fringing, lace and denim. So I've incorporated all aspects into this look. These little rosebud embroidered shorts are a few years old - and I was preeettyy pleased that I can fit back into them post pregnancy! The little lace top is Vintage (anything vintage is always a winner during festival season for me), the cowboy-esque booties are yeaarrss old, but will still always be a classic piece of footwear for keeping comfy as well as going with anything and everything. I finished the look off with a pop of colour to tie in with the pink of the flowers on the shorts, with this lacy, fringed kimono, which I feel sets the boho tone perfectly. Unfortunately I won't be going to any festivals this year, but I will be watching the coverage of Glastonbury on TV, starting tomorrow night, with a beer in hand, my Hunters firmly on my feet, sat in my living room, mud-free, living the dream :) until next year that is!

What I'm Wearing:

Kimono & shorts: Primark, Boots: New Look, Blouse: Vintage, Sunglasses: c/o Accessorize, Daisy flower garland: Miss Selfridge.


'Size ASOS' Body Scanner Event

As I mentioned in my previous post, before attending the ASOS party, I was invited to take part in their body scanning event, 'Size ASOS', a collaboration between Manchester Metropolitan University and the brand. The concept behind this was to 'help shape our [ASOS'] future', by scanning a number of people over the course of a few days, with the aim of revolutionizing our online shopping experience, by using the data of measurements from each individual scan, 'to give a truer representation of the modern person's body within product development'. Essentially, ASOS are aiming to improve the fit of their clothes to make sure they stay true to real body shapes and sizes, to maintain ultimate customer satisfaction. 

The scan process was extremely quick and generated a 3D computer image of the body, just showing a silhouette of the shape, as well as an extensive list of accurate body measurements. I was given a print out of this information and it was all very interesting to see. I was a bit shocked to see how wide I appeared to look on the image, but I was informed this is because the image is squashed down and to do with the added 'noise' - all very technical and scientific! I got a bit lost but it was still interesting nonetheless, and hopefully it helps ASOS with their quest to shape the future! I was also rather disappointed to learn my true height was 3/4 less than I had always thought - *sob*.
After the scan I was given the opportunity to have an exclusive look at the seasonal collections of all four of ASOS' own branded ranges: Petite, Curve, Tall and Maternity. Aside from many other things, this is one of aspects I love most about the brand - they cater for everyone. It is the only retailer that stocks all four specialist ranges. I personally often have to shop in petite sections, especially when it comes to trousers and jeans, but I have always found it to be a bit of an after thought with many companies; often only stocking the basics and never much variety of the more trend focused pieces. However, with ASOS, they seem to have the balance just right, incorporating just a little bit of everything you need. I also like the fact that this is exactly the same rule for Curve and Maternity. From browsing the collections, it almost made me a bit sad that I was pregnant last Summer and not this one; there are so many gorgeous pieces for blooming baby bumps!
 My three favourite pieces from the Curve collection - love the green tones.

My three favourite Petite items - love the bold prints and the neon.
 Unicorns!! In love.

My three fave pink beauties from the Tall range.
 Some really gorgeous bright colours and prints for the Maternity range.
 Love these 3 ultra feminine Maternity pieces.

Does anyone else occasionally struggle with finding fashionable items in specialist ranges?


ASOS #EpicSummer Party

Last week I was invited along to the ASOS #EpicSummer party held at their HQ in Camden. It was a great evening inspired by festival & football season, jam packed with press and bloggers. The press team did so well with putting on creative displays as always; a treat for the eyes as well as the tastebuds with a hot dog stand and authentic style ice cream cart, as well as jugs of Pimms and Brothers cider in a variety of flavours available on tap throughout the night. Not only that, but prior to attending the party I had been invited to take part with the 'Size ASOS' body scanning event - but I shall save that for a separate post! I didn't take as many pictures as I usually would at an event as I was too busy meeting new bloggers, and catching up with some familiar faces, but here is a small selection from the evening.
Loved this wall of snaps live from the event! We could upload to instagram with the hashtag #epicsummer and get them printed out on the spot.
 With Laura from That's so Yesterday, trying on the head-wear.
 Bespoke flower garlands made with real flowers. I desperately wanted one but the queue was horrendous!
Myself with Naomi, one half of blogging duo Two Shoes One Pair. How gorgeous is her garland!?

ASOS' press assistant Georgie and I enjoying a catch up over drinks.
 Ice cream, pretty bits, hot dogs and manicures.

Jenna from Jennich and I.
 Being silly with Minnie Mouse ears!
Photo courtesy of Jai'me from Boy Meets Fashion

ASOS really do put on the best events! Thank you for having me - I can't wait for the next one!


My Style: Twin Gingham

Gingham has always had presence in the warmer months, but this year it seems to have become more popular than usual, with high street stores stocking a wide range of styles and colours in various garments. I love a pattern/ colour clash, so teaming this blue blouse and pink skirt together was a no-brainer! I popped on this cropped jumper for when it was slightly breezy to keep warm, which had the perfect neckline to keep just a little bit of the blouse on show. I've mentioned before in previous posts how much I love these style of skirts, but they only really work with heels, otherwise can be in danger or looking quite frumpy. I haven't been mad on gingham in previous seasons, but for some reason this year I just can't get enough! Maybe it's because it's quite a fun, carefree print and just seems to work on most items of clothing, with a wide range of colours available in stores!

What I'm Wearing:

Skirt, blouse and clutch: Primark, Shoes and Jumper: New Look, Necklace: Next.


All Images and Content © : Madeleine Potter (unless otherwise stated)
Site Design : Magic Feather Designs